Typically, radio advertising is sidelined in the digital world as online advertising as well as TV ads are now on the rise. On the other hand, you need to be mindful of the fact that radio advertising is still one of the most effective means to reach your market. It is actually more effective if ever the advertising budget is not as big as you have for doing TV ads or your targeted audience is local or very niche.
In an effort to become effective, you have to look at radio advertising the same thing how you are approaching any other marketing methods such as product promotion, new service or product launch, seasonal sale information etc. You also must know who are your market and at the same time, align your marketing and advertising efforts to the best radio station, the right program and time slot.
For instance, younger audiences won’t likely listen to talk radio and therefore, your best move is advertising on music radio stations. And while a lot of advertisers like grabbing the morning and the afternoon shows to be able to take advantage of people who are on their way to work, it’ll not be smart to ignore the night time slots as there are lots of youngsters who actually prefer later shows, particularly the background noise while they are messing on their computers.
It is best that you filter your audience from their gender, income, age and residence and from there, you should work your way on finding which radio station can provide it. Through this, it can help you have accurate listener information which helps in finding the best shows and time slots as well.
Another thing that all of the advertising specialists are recommending is running your ad as frequent as possible, so long as you could afford it. Frequency is so important with regards to radio advertising to allow ads time sink in. Few are only listening consciously to radio ads unless they are extremely unique or has great humor. For this reason, you must run your ads several times in a day for it to reach its target market on subconscious level. According to studies, it showed that with enough exposure, it helps people to remember all details from radio ads but it is usually attributed to other sources similar to prints. This is due to the reason that the ads are filling their subconscious mind, which leaves an imprint that’s called up when the information is required.
Do not just jump to the setting a radio ad, you must do your research to make sure that you are doing it effectively.